SET DESIGN/CONCEPT CREATION
"Learn the rules like a pro so you can break them like an artist"
I like to look at the process of set and concept design like a sculptural painting for a reason relating to business.
Whether creating a picture within four walls of interior styling or using floral to paint a scene with texture, the results are the same. The creation of a story through shape, colour and a balance between objects creates the voice of a promotional campaign, branding strategy, marketing tool or event.
An experienced designer will apply traditional methods when following a brief to achieve beauty relatable to a target audience like understanding lifestyle, hero points and current market trends.
When creating my own concepts, I like to show that both beauty and curiosity can seduce a viewer in equal measure by using non-conventional methods to achieve intrigue.
I work in the fields of photo production for editorial or promotional campaigns, event design and visual display. I am a lover of all things floral but enjoy all ideas and possibilities and hope to hear some of yours.